A Global Sensation

BT21: The Beloved Character Brand Inspired by BTS

A Global Sensation

BT21, the adorable character brand created by BTS and LINE FRIENDS, has captured the hearts of fans worldwide. Since its debut in 2017, the brand has amassed a massive following, inspiring a range of merchandise, collaborations, and pop culture references.

BTS's Inspiration

The members of BTS actively participated in the creation of BT21, each designing a character that reflects their personality and interests. The result is a diverse and relatable cast of characters that includes TATA (V), RJ (Jin), SHOOKY (Suga), MANG (J-Hope), CHIMMY (Jimin), COOKY (Jungkook), and KOYA (RM).

Merchandise and Collaborations

BT21 has spawned a vast collection of merchandise, including toys, clothing, accessories, and stationery. The brand has also collaborated with numerous companies, from fashion labels to beauty brands, expanding its reach into various industries. These collaborations have introduced exclusive BT21 products and experiences, delighting fans eager to collect and showcase their love for the characters.